With this brandable workshop on marketing metrics, you will get everything you need to teach small business owners how to track the numbers that matter, including:

Customer Lifetime Value (CLV): The total revenue you can expect from a customer throughout their relationship with your business
Customer Acquisition Cost (CAC): The amount you spend to acquire each new customer
Conversion Rates: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter
Customer Churn Rate: The percentage of customers who stop doing business with you over a specific period
Per-Channel Metrics: Numbers that indicate how well a marketing channel is performing, for example, open rates for email marketing or engagement rates for social media

Materials you'll be getting consist of the following:

Student Materials:

Student Guide (4,103 words, 26 pages)

Student Workbook (20 pages)

Summary Cheat Sheet (923 words, 8 pages)

Instructor Materials:

Slides Content (8 pages)

Slideshow (41 Slides)

5 Follow-Up Emails

Instructions, and Top Ways to Deliver Your Training

Lead Generation Materials:

Opt-In Page Copy

Social Media Posts & Images

With these materials you can use your own voice to create the presentation videos to sell, deliver a live presentation online or offline, or use the materials to do a one-on-one or group coaching program.